Areas of expertise

BSRIA's Worldwide Market Intelligence (WMI) team has extensive understanding of both research techniques and the dynamics of the building services markets that allows us to cater for any planning, research or analysis in these sectors.

Commissioning a customised research project with BSRIA provides you with unique access to BSRIA’s experts and market data, which can support you in developing your plans and strategies.

Our main areas of work include these broad areas. Click on the links to find out more detail about how we can support your challenges and help your business grow.

Company profiles:

• Competitor profiling
• Partner evaluation
• Potential M&A targets

Customer understanding:

• Segmentation and targeting
• Brand and customer satisfaction
• Evaluate needs, expectations and behaviours

Go-to-market planning:

• Channel planning and dynamics
• Pricing tactics and strategy
• Market-entry approaches

Market analysis and modelling:

• Sizing, segments and forecasts
• Product and technology evaluation
• Opportunity identification

Marketing plans & business strategy:

• Marketing plans and strategies
• Product development
• Value proposition creation

Scenario development:

• Portfolio analysis
• Competitive positioning
• Landscaping and scenario development